MomImpact

February was a whirlwind. Blissdom and Mom2.0 were inspiring on many levels. Both conferences served up new ideas and I met so many new people and put faces (bodies, really) to so many women I know through their tiny Twitter photos and blogs.

I was at Blissdom courtesy of my client ConAgra Foods, who was the title sponsor of Blissdom. It was great to get face time with the team and I thought they did a great job of being present, as a brand and as individuals, without being casting an imposing shadow.

My panel on evolving as a pro-blogger was well-received. Of course, I was in great company with fellow panelists Alli Worthington, Barbara Jones, Audrey McClelland, and Nancy Smith. How could we not be a hit?

I appreciated all the feedback; I always do as long as its constructive, but I was quite proud when I saw this in the tweetstream after the session.

Unfortunately, the Consumers Union event was postponed due to snowstorms out east, but I think two out-of-town conferences in a month is about all I can handle.

I’m summing up my February with this photo from Mom2.0:

Learning. Always learning.

Body art courtesy of the fabulous Katherine Center.

We are pleased to announce MomImpact’s newest client, Mrs. Prindable’s Gourmet Caramel Apples and Gift baskets.

In addition to enjoying a high Yum! factor, we’re thrilled to be working with a local company that has a national reach.

MomImpact will be arranging blog review tours as well as coordinating a rare behind-the-scenes factory tour of Mrs. Prindable’s for Chicago-area mombloggers and foodies.

Back to that Yum! factor. Mrs. Prindable’s juicy, crisp jumbo apples are bathed in a fresh batch of caramel and covered in chocolate and other gourmet toppings, like nuts or toffee, and then drizzled with even more delicious chocolate. The jumbo apples are meant to be shared; each one serves 8-10 hungry people.

Mrs. Prindable’s also provides gourmet gift baskets to suit a variety of occasions and budgets. In addition, their product are certified Kosher Dairy by the Chicago Rabbinical Council.

If you would like to be considered for these or other client events, join MomImpact today!

Welcome to MomImpact! Please pardon the dust as we settle into these new digs. Even though the name and the space are brand-spankin’ new, the concept is not. I’ve been connecting people with resources for decades. Since 2008, I’ve been introducing bloggers and brands to each other through my company, Positive Impact, Inc.

MomImpact! is an exciting new extension of the business. I’m looking forward to making this a bigger and better year, but I hesitate to define what that means just yet. In February, I’m scheduled to attend:

I dare say I plan to walk away with a few new ideas. For now, I offer you a summary of my posts on marketing to moms from my personal blog, Hormone-colored Days. These are among my most widely-read (commented, Tweeted and Stumbled) pieces. As with many blogs, some of the best nuggets of wisdom can be found in the comments, so be sure to read those, too.

If you’re a mom who’s active online, sign up to be one of MomImpact!’s Moms Who Matter. If you’re not a mom, but want to hear about all the good things ahead, drop me an email at kim(at)momimpact(dot)com and I’ll add you to MomImpact’s mailing list.

Cheers,

Kim Moldofsky

When Brand Advocates Become Unpaid Saleswomen and then Call it Quits. The title says it all, and my post provides a good overview, but don’t leave the post without reading the comments.

The Year in Preview. In which I dust off my crystal ball share my thoughts on what to expect in 2010.

In Defense of Twitter Parties I believe it was Jan Brady who taught us that it’s a woman’s prerogative to change her mind. My evolving view of Twitter parties.

What a Momblogger Wants One mom spells it out.

Kim’s Commandments O’ Swag How can brands ensure the best match between swag and attendees?

Social Media Moms for Hire On hiring a virtual tour guide to help you navigate the momosphere.

Panties in a Bunch over Pasties Are tech conferences still a Guy Thing?

More Mommybloggers in the News After a local news crew plays a momblogger for a fool, I’m grateful they never followed through on their stated intent to interview me. Read the post to learn why.

In Which I Become One of Those Moms A reminder that bloggersare pro-choice and that women bloggers don’t always have daughters.

Brands That Got it Right at BlogHer09 There’s been a lot of post-BlogHer09 buzz about outrageous swag and rampant commercialism, check out who got it right at this key women’s blogging conference.

Mommybloggers in the News Is there more to being a top blogger than posting reviews and giveaways? Is a PR Blackout necessary?

Understanding Mom Bloggers Thoughts to help you understand and work with mombloggers rather than market to them.

Influence and the Nielsen Power 50 Moms As always, reader comments make this musing on moms of influence even better.

Inviting Diversity, Part I Because white moms aren’t the only ones who buy your products.

What You Say Can Be Used Against You in a Court of Law Proposed FTC laws and what they might mean for bloggers.

Announcing My BlogHer Sponsor Pros and cons of sponsorship.

Peter Shankman is from Mars and MommyBloggers are from Venus Thoughts on the Mom-Borg Collective.

No Child Left Behind When you reach out to mommybloggers, you make a lasting impression on their children.

Avoiding Mistakes Social Media Mistakes with Moms Self-explanatory.

Moms, Show us your Stats! Some of us are a little slow to reveal. Does size matter, anyway?

How to Host a Successful Twitter Party Ever get annoyed by all those hashtags? Me, too.

Marketing Mavens Miss the Point My take on an overused term.

Why Hire a Marketing Technopologist When You can Hire a Social Media Mom? The title says it all. Read how a social media mom can be a boon to your marketing efforts.

Two Great Parties in One Week The benefits of hiring a mom blogger or social media mom.

MommyBloggers are Pro-Choice Click to learn why.

My Panties are in a Bunch over Walmart Yawn. I’m always getting my panties in a bunch over America’s largest retailer.

Avoiding Sticky Situations When a peanut butter brand reached out to me and asked me not to share.

PR Pros vs. PR Hacks What’s the difference?

My first blog review, October 2006 I’ve come a long way, baby.