Bloggers Gone Wild at #PaintMeBen

Last month Chicago area MomImpact members were treated to a presentation on How to Choose the Perfect Color at a local Benjamin Moore retailer. Color wizard Mary Hoffman, a third generation Benjamin Moore employee, talked to us in a way that made zillions of paint colors seem a little less overwhelming and a lot more fun.

After an inspiring presentation, we headed over to Casa de Renovation to look at the color themes suggested by Evelyn Martinez, a designer provided by the brand to help select colors for my house. What happened when the energetic crowd headed over to my house?

Bloggers. Gone. Wild.

Bloggers behaving badly Hope and Tracey defaced the wall.

One woman demolition crewJen then smashed it, finding her her true calling.

No wait, that all came later. When we got to the house, Mary and Beth, also from Benjamin Moore, drew a winner for the Grand Prize of the Evening- a personal in-home color consultation from Benjamin Moore. Lucky Melanie from Tales from the Crib won.

I awarded a few lesser prizes- an old key to the house, vintage wallpaper scraps (removed from my wall earlier that day) and a chance to hammer a hole in the wall that will soon (pretty please) be demolished.

Oh dear, it appears the other Jen forgot to take home her strip of vintage wallpaper. I’ll have to remember to bring it to her the next time we’re together.

Alli won my hip-again lime green sheer living room curtains- an item I didn’t even know I was giving away. But really, I’ll give almost any old thing away to a good home.

Everybody who showed up is a winner because they received coupons for Benjamin Moore sample pints.

I hope they go bold.

Maybe they will. After all, Kathy, (below) a blog friend dating back to when dinosaurs ruled the digital space in 2006, has been pondering a color change. And Lisa learned a few tips to help with her troubled yellow bathroom walls.

Special thanks to my guests: Paula, Beth, and Maureen.

Kathy looking tough

Adapted from a post at Reluctant Renovator.

Posted October 3rd, 2011 by admin and filed in clients, Marketing with Moms

Marketing to Moms, Marketing with Moms

Welcome to MomImpact! Please pardon the dust as we settle into these new digs. Even though the name and the space are brand-spankin’ new, the concept is not. I’ve been connecting people with resources for decades. Since 2008, I’ve been introducing bloggers and brands to each other through my company, Positive Impact, Inc.

MomImpact! is an exciting new extension of the business. I’m looking forward to making this a bigger and better year, but I hesitate to define what that means just yet. In February, I’m scheduled to attend:

Blissdom Conference ~ Nashville ~ February 4-6 2010 I'm Attending The Mom 2.0 Summit

I dare say I plan to walk away with a few new ideas. For now, I offer you a summary of my posts on marketing to moms from my personal blog, Hormone-colored Days. These are among my most widely-read (commented, Tweeted and Stumbled) pieces. As with many blogs, some of the best nuggets of wisdom can be found in the comments, so be sure to read those, too.

If you’re a mom who’s active online, sign up to be one of MomImpact’s Moms Who Matter. If you’re not a mom, but want to hear about all the good things ahead, drop me an email at kim(at)momimpact(dot)com and I’ll add you to MomImpact’s mailing list.

Cheers,

Kim Moldofsky

When Brand Advocates Become Unpaid Saleswomen and then Call it Quits. The title says it all, and my post provides a good overview, but don’t leave the post without reading the comments.

The Year in Preview. In which I dust off my crystal ball share my thoughts on what to expect in 2010.

In Defense of Twitter Parties I believe it was Jan Brady who taught us that it’s a woman’s prerogative to change her mind. My evolving view of Twitter parties.

What a Momblogger Wants One mom spells it out.

Kim’s Commandments O’ Swag How can brands ensure the best match between swag and attendees?

Social Media Moms for Hire On hiring a virtual tour guide to help you navigate the momosphere.

Panties in a Bunch over Pasties Are tech conferences still a Guy Thing?

More Mommybloggers in the News
After a local news crew plays a momblogger for a fool, I’m grateful they never followed through on their stated intent to interview me. Read the post to learn why.

In Which I Become One of Those Moms A reminder that bloggersare pro-choice and that women bloggers don’t always have daughters.

Brands That Got it Right at BlogHer09 There’s been a lot of post-BlogHer09 buzz about outrageous swag and rampant commercialism, check out who got it right at this key women’s blogging conference.

Mommybloggers in the News Is there more to being a top blogger than posting reviews and giveaways? Is a PR Blackout necessary?

Understanding Mom Bloggers Thoughts to help you understand and work with mombloggers rather than market to them.

Influence and the Nielsen Power 50 Moms As always, reader comments make this musing on moms of influence even better.

Inviting Diversity, Part I
Because white moms aren’t the only ones who buy your products.

What You Say Can Be Used Against You in a Court of Law Proposed FTC laws and what they might mean for bloggers.

Announcing My BlogHer Sponsor
Pros and cons of sponsorship.

Peter Shankman is from Mars and MommyBloggers are from Venus
Thoughts on the Mom-Borg Collective.

No Child Left Behind
When you reach out to mommybloggers, you make a lasting impression on their children.

Avoiding Mistakes Social Media Mistakes with Moms
Self-explanatory.

Moms, Show us your Stats!
Some of us are a little slow to reveal. Does size matter, anyway?

How to Host a Successful Twitter Party
Ever get annoyed by all those hashtags? Me, too.

Marketing Mavens Miss the Point
My take on an overused term.

Why Hire a Marketing Technopologist When You can Hire a Social Media Mom?
The title says it all. Read how a social media mom can be a boon to your marketing efforts.

Two Great Parties in One Week
The benefits of hiring a mom blogger or social media mom.

MommyBloggers are Pro-Choice
Click to learn why.

My Panties are in a Bunch over Walmart
Yawn. I’m always getting my panties in a bunch over America’s largest retailer.

Avoiding Sticky Situations
When a peanut butter brand reached out to me and asked me not to share.

PR Pros vs. PR Hacks
What’s the difference?

My first blog review, October 2006 I’ve come a long way, baby.