MomImpact provided strategic insight as well as event and logistical support for the Kenmore Style National Blogger Summit. Headed up by Richard Goldsmith, known in the blogosphere as @KenmoreConnect and to traditional businessfolk as the Community Engagement Manager, the event was a huge success.
Kenmore brought twenty influential parent bloggers to Chicago and then out to the Sears headquarters in Hoffman Estates to meet with designers and managers behind the Kenmore brand. Bloggers learned about Kenmore’s new sense of style. The brand has been revamped from top to bottom, that is from washing machines that “talk” directly to service technicians in Texas via Kenmore Connect service to a new logo with custom-designed font used across the brand.
The brand folks also learned from the bloggers as the day included a paid focus group, where bloggers shared their appliance insights and desires.
The day was capped off with a party at the Kenmore Live Studio, where many Chicago bloggers gathered for the foodie face-off of the summer, three “mommy bloggers” competing against three” foodie bloggers” to create healthy dishes that kids will love. (Alas, the foodies won, but Moms Amy Clark, Kris Cain and Stephanie Precourt did the moms proud.)
Kenmore Style Blogger Summit Participants included (not all pictured above):