Beyond the Social Media Echo Chamber

social media echo chamberI recently headed off to work a trade show that was completely unrelated to social media in the name of supporting my brother’s business. As I was meeting and greeting and pounding the pavement which was covered up by the thinnest of carpeting, I envisioned myself on a brief escape from the social media world. I didn’t have time to check in on Facebook or share witty observations via Twitter, let alone update my blog.

And I was okay with that. I was immersing myself in the real world- shaking hands and meeting new people face to face.

But when I stopped to talk to a company that produces ice makers, I was surprised to see they had launched a consumer driven social media campaign. For machines that make ice.

Really.

Apparently certainly kinds of ice (chewable nuggets and or the stuff you might find in a certainly kind of “slushee” drinks) are hot. So hot, in fact, that this company has a map on their website of locations where consumers can find their type* of  ice.

And so cool that the company plans to launch online petition drives to enable consumers to request that their favorite restaurants provide this company’s type of ice.

And here, at this trade show I talked with a rep from that company who proudly told me that her ice got a shout-out from none other than The Pioneer Woman. Granted Ree Drummond is no run-of-the-mill mom blogger, but still, I was not expecting her to be mentioned at this trade event, let alone spoken about in deferential tones.

Later, I was flipping through a trade magazine and, whoa, there’s a quote from my friend, Jennifer Perillo of In Jennie’s Kitchen.

The next day, while perusing yet another trade magazine, I saw an ad for an upcoming industry conference highlighting the fact that Scott Stratten of UnMarketing (and Blissdom) fame, was going to be a keynote speaker at an upcoming industry conference.

Those of us deeply immersed in the social space sometimes wonder if anyone on the outside is paying attention, but clearly they are.

* Think about it, some restaurants provide hard cubes, others have chips, some provide hollow cylindrical bits, etc.

Posted February 22nd, 2011 by admin and filed in Uncategorized

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