The Rise of the Social Media Moms
I’ve never been a fan of the term mommyblogger. In fact, it’s also long raised the ire of many of my peers. Though I tend to feel better about the term mom blogger, I started using the term social media mom in 2008. It just made sense.
A typical “mom blogger” does more than blog. She’s active on Twitter and Facebook. She posts photos on Flickr and/or Whrrl, and probably has a YouTube Channel, to boot. She’s also involved in a handful of online groups and networks. In other words, her digital footprint, her reach, her influence, goes well beyond her blog.
Brands are starting to recognize this.
In response to a 2008 “Marketing 2.0″ article in the Wall Street Journal, I wrote a post making the case for brands to connect with social media moms: Why hire a marketing technopologist when you can hire a social media mom?
As a social media mom, I help companies identify bloggers and refine blogger outreach programs while keeping my clients informed about trends and conversations in the momosphere in a way that diagnostic software and algorithms cannot.
I’ve said before that having a mom’s eye view will help a company’s social media efforts stay better informed and avoid roadblocks and ruffled feathers (Google “Camp Baby Blogstorm” to see what I mean.).
A social media mom helps a client reach out to just the right bloggers in just the right way because she’s smart and well-connected, even if she does have a bad case of blogger’s butt.
Though some of the references in my old post are dated (Johnson & Johnson’s Camp Baby? Ancient history!), it’s still a good read. The message is still relevant. And it’s sinking in.
And now that the momspace has grown and matured, I’ve seen firsthand that companies are engaging social media moms in new ways. Innovative brands want the voice of mom not just to spread brand messages, but to help craft those messages.
In the last tear or so, I’ve been a part of several exciting projects- speaking engagements, focus groups and brain storming sessions because I’m a social media mom. Clients bring me in not because of the number of readers my blog has, but because of my connections in and knowledge of the space, in addition to my perspective as a mom.
I see many of my peers getting similar opportunities. In fact, sometimes we’re sitting next to each other in the same conference room, which makes it even more exciting.
Brands have long recognized the importance of moms as consumers and brand advocates; it’s great that they are now reaching out to moms, social media moms, as business woman and brand partners.
I expect this trend to grow in 2011.
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