Beyond the Social Media Echo Chamber

social media echo chamberI recently headed off to work a trade show that was completely unrelated to social media in the name of supporting my brother’s business. As I was meeting and greeting and pounding the pavement which was covered up by the thinnest of carpeting, I envisioned myself on a brief escape from the social media world. I didn’t have time to check in on Facebook or share witty observations via Twitter, let alone update my blog.

And I was okay with that. I was immersing myself in the real world- shaking hands and meeting new people face to face.

But when I stopped to talk to a company that produces ice makers, I was surprised to see they had launched a consumer driven social media campaign. For machines that make ice.


Apparently certainly kinds of ice (chewable nuggets and or the stuff you might find in a certainly kind of “slushee” drinks) are hot. So hot, in fact, that this company has a map on their website of locations where consumers can find their type* of  ice.

And so cool that the company plans to launch online petition drives to enable consumers to request that their favorite restaurants provide this company’s type of ice.

And here, at this trade show I talked with a rep from that company who proudly told me that her ice got a shout-out from none other than The Pioneer Woman. Granted Ree Drummond is no run-of-the-mill mom blogger, but still, I was not expecting her to be mentioned at this trade event, let alone spoken about in deferential tones.

Later, I was flipping through a trade magazine and, whoa, there’s a quote from my friend, Jennifer Perillo of In Jennie’s Kitchen.

The next day, while perusing yet another trade magazine, I saw an ad for an upcoming industry conference highlighting the fact that Scott Stratten of UnMarketing (and Blissdom) fame, was going to be a keynote speaker at an upcoming industry conference.

Those of us deeply immersed in the social space sometimes wonder if anyone on the outside is paying attention, but clearly they are.

* Think about it, some restaurants provide hard cubes, others have chips, some provide hollow cylindrical bits, etc.

Posted February 22nd, 2011 by admin and filed in Uncategorized

Changes Ahead

Funny thing about this here blog. Just about a year old, it’s got an Alexa rank of about 350,00 and a Google PageRank of 4. Admirable stats worth building on. And yet, I’ve avoided posting here. One roadblock was the fact that I was posting in third person, going for that professional image and all, but it’s not working for me.

So here I am!

I’m also still figuring out the balance of  what goes on my personal blog (the one that’s six years old and has comparable stats; what does that mean?) and what goes here.

Another issue is that though I like the MomImpact logo and I generally take a minimalist approach to design, I need to freshen up the look here.

I’ve also got to clean things up behind the scenes- upgrade to the latest version of WordPress and reactivate the comments, which was an early move that made sense at the time but now leaves me shaking my head with wonder. What was I thinking?

So yes, I’m looking for a WordPress whiz with a bit of design sense to balance her mad tech skillz. Drop me a note kim @ momimpact dot com if you are interested. Members of the MomImpact community have priority, but this fab person must have references as well.

Oh, and speaking of change, here’s another one coming soon.


Posted February 17th, 2011 by admin and filed in Uncategorized

The Office Hour with Kim Moldofsky

Year_of_my_Blogging_CareerAs part of The Year of My Blogging Career, we’re kicking off a weekly conference call series, The Office Hour (#OfficeHour)!

It’s definitely something that’s evolving over time, but the way it works now, each week there is a kick-off topic that Kim or a special invited guest will address, followed by Q & A and general discussion.

The Office Hour consists of a live call, as well as related chatter on Twitter and Facebook. The weekly invite and topic will be posted on Facebook and copied over here.

Today we’ll be discussing the results of the Blogger Monetization Survey that Esther Crawford so nicely compiled for the presentation at Blissdom. Co-presenter Sommer Poquette posted that deck along with useful links on her blog.

The call will take place today, February 17 at 1:00 Central (2:00 Eastern and 11:00 Pacific). Feel free to join in regardless of whether you’ve RSVP’d.

Call (605) 477-3000 and when prompted, enter access code 677842#.

Edited 2/17 to include links mentioned during the chat.

In addition to the links to Esther and Sommer’s site mentioned above, we also discussed the innovative plan by Kelby Carr of the Type-A Parent Conference, to match bloggers with sponsors and the wonderful (free!) e-book, From Blog to Business, put out by Esther and Jennifer James of Mom Blog Magazine.

Special thanks for Melanie Sheridan of Mel, A Dramatic Mommy for grabbing these links as I mentioned them.

Posted February 17th, 2011 by admin and filed in Uncategorized

Social Media Moms and Money

Sommer, Esther, Barbara and I are working hard to make sure our Blissdom 2011 panel on Advanced Monetization provides valuable information and useful takeaways.

Along these lines, we want to highlight the income potential of various social media-related opportunities.

And we don’t want to be shy about giving dollar amounts associated with these activities.

However, it’s clear that things get murky when you start talking about bloggers and pay. There are no industry standards.

Even as the members of our small panel began discussing ranges of pay for things like sponsored posts or hosting a Twitter party, it was apparent we were examining different parts of the proverbial elephant. We each have knowledge based on our experiences, but that’s not enough. We want a better understanding, more input, so that we know what blogger pay (often the elephant in the room) looks like.

We want to hear about your experiences. Please take a minute to let us know how things look in your segment on the blogosphere.

We’re not asking for your salary or even how much you got paid for hosting a giveaway for Brand X. There’s no need to name names. We just want a sense of what you’ve done and what the going rates are (there is even such a thing as going rates) in world of paid social media.



Posted January 20th, 2011 by admin and filed in Uncategorized

We’re Blissdom Bound! Are You?

Blissdom Conference ~ Nashville ~ January 26-28, 2010I’m thrilled to be speaking once again at the Blissdom Conference.

This year I’ll be part of a rock star panel titled:

Advanced Monetization is Not for Whiny Complainers: Make Your Own Opportunities

I’ll be alongside Esther Crawford and Barbara Jones while Sommer Poquette guides our discussion.

In the momspace, it’s easy to sit back and gripe about who’s getting invited where or which bloggers are being offered gigs that you get passed over for. Our panel is not about that. Instead, it’s about envisioning your own destiny, taking stock of what you have to offer and then unapologetically going for it.

If you’ve done this, I’d love to hear about it. And I look forward to meeting you at Blissdom!

Posted December 21st, 2010 by admin and filed in Uncategorized

How To Develop a Winning Speaker Proposal

The year of my blogging career kicked off with a bang thanks to Rick Calvert and Deb Ng, part of the brainpower behind BlogWorld and New Media Expo. They provided a myriad of tips for creating a winning speaker pitch.

Thanks also to Stacey Nerdin from Tree, Root and Twig for taking thorough notes while listening, tweeting and managing an active preschooler. You can also check out a brief summary over at SuperCatCalhoun.

And a big thank you to everyone who participated! This was such a hit, we are already planning to offer it again.

And now Stacey’s notes.

It’s not difficult to write a speaking proposal.  In fact, the hardest part may just be DOING IT.  Deb suggested that you get over that initial fear and just go for it.

Ask yourself:  why do I want to speak? If you want to speak to be positioned as a thought leader or to sell a product, you are submitting for the wrong reasons.  Those things might come as a result from speaking, but your main purpose for speaking ought to be:

  • What information can I share?
  • What content can I bring?
  • What can I teach that will be of value to those who are listening?

The organizers of Blog World Expo are looking for:

Continue Reading »

Posted November 19th, 2010 by admin and filed in Business of blogging

MomImpact Teams Up with BlogWorld Expo to Help Mombloggers

Blog World New Media ExpoAs we near the end of 2010, it’s clear that there are great opportunities ahead for mombloggers, but if you want to make money from blogging, you’ve got to do more than simply write great content. With this in mind, I want to help MomImpact’s members reach new heights in the coming year.

I want you all to think (or shout!) in 2011,

This is the year of my blogging career!

So we’re kicking off a professional development series. I want you to think big as we look ahead to the new year.

I’m thrilled to be hosting a webinar on how to develop a winning speaker proposal with Blog World Expo Founder, Rick Calvert, and Deb Ng, BWE Conference Director

Officially known as the BlogWorld and New Media Expo, it’s the world’s largest social media conference. But it’s also one that intimidates many women. It’s large, it’s in Vegas and…there are men there. It’s not that the typical momblogger is scared of men, but it definitely creates a different conference dynamic than one might often find at women’s blogging conferences. And some women are hesitant to get involved.

But you can compete with the big boys even as you juggle diaper changes, carpools and parent committee meetings.

You can network, learn and party with the best of them in Vegas next year.

And who better to help you prepare and pitch a winning proposal than the folks who sort through hundreds of them each year for their conference?

The webinar will be held on Thursday, November 18, 2010 from 1 – 2 Eastern Time (12-1 Central, 10-11 Pacific). Sign in on the form below and you will be contacted with login information.

Rick and Deb are going to share tips and tricks for a winning speaker pitch including information like:

  • The benefits of speaking at a conference
  • How to format your pitch and what information to include (and what to leave off)
  • What you need beyond a great idea
  • Whether it’s better to propose a session independently or to develop and fill a panel
  • What steps to take once your pitch is (or isn’t) accepted

This webinar is free and open to all MomImpact members.

Not a member? Become one.

Not a mom? Drop me a note, kim at momimpact dot com.

Thanks for your interest. This webinar was such a success, we hope to offer again in the coming months!

Posted November 8th, 2010 by admin and filed in Business of blogging

Mrs. Prindable’s Fall Apple Tour

Mrs. Prindable's applesWe’re pleased to once again work with Mrs. Prindable’s, purveyor of fine handmade confections. We’re seeking bloggers to review Mrs. Prindable’s gourmet caramel apples. They are as humongous as they are delicious.

MomImpact members, thanks for your interest in the product review tour. It has been filled.

Posted October 5th, 2010 by admin and filed in clients

One Lucky MomImpact Member to Receive Type-A Mom Conference Scholarship

Yes, MomImpact has a Type-A Mom Conference ticket to give away!

TypeAMom ConferenceKim is speaking at the conference and is giving away the pass she purchased earlier this year.

But wait, there’s more!

The MomImpact scholarship consists of:

  • a conference pass,
  • $100 to help offset expenses (to be paid out at the conference)
  • and a MomImpact t-shirt (no, you don’t have to wear it the whole time).

To enter, you must be a MomImpact member prior to August 18, 2010. To throw your name in the ring, post an entry about your power as a blogger. As a blogger you have a platform, you have an audience (even if it seemingly only consists of your mother or your best friend), you have power.

How will the Type-A Mom help you feel your power? Or how will you use your power to make Type-A Mom an incredible conference (see this post for inspiration)?

Entry deadline is 11:00 PM CST on September 2, 2010. And the scholarship winner will be announced by Labor Day, September 6, 2010. This scholarship is intended for a blogger that does not currently have a pass.

Be sure to drop us a note at info (@) momimpact (dot) com so we can stop by and read your entry. Entries will not be considered if we have not been properly notified.

If the first chosen winner is unable to attend the Type-A Mom Conference, a runner-up will be granted the scholarship package.

Posted August 21st, 2010 by admin and filed in Uncategorized

MomImpact helps Kenmore Connect with Leading Bloggers

MomImpact provided strategic insight as well as event and logistical support for the Kenmore Style National Blogger Summit. Headed up by Richard Goldsmith, known in the blogosphere as @KenmoreConnect and to traditional businessfolk as the Community Engagement Manager, the event was a huge success.

Kenmore brought twenty influential parent bloggers to Chicago and then out to the Sears headquarters in Hoffman Estates to meet with designers and managers behind the Kenmore brand. Bloggers learned about Kenmore’s new sense of style. The brand has been revamped from top to bottom, that is from washing machines that “talk” directly to service technicians in Texas via Kenmore Connect service to a new logo with custom-designed font used across the brand.Kenmore logo 2010

The brand folks also learned from the bloggers as the day included a paid focus group, where bloggers shared their appliance insights and desires.

The day was capped off with a party at the Kenmore Live Studio, where many Chicago bloggers gathered for the foodie face-off of the summer, three “mommy bloggers” competing against three” foodie bloggers” to create healthy dishes that kids will love. (Alas, the foodies won, but Moms Amy Clark, Kris Cain and Stephanie Precourt did the moms proud.)

Kenmore Bloggers

Kenmore Style Blogger Summit Participants included (not all pictured above):

C.C. Chapman
Adventures of a NYC Mama
Geek Dad
Busy Mom
The Spohrs Are Multiplying
Play Groups Are No Place for Children
Mom Bloggers Club

Hormone-Colored Days
Linda Sellers
The Happiest Mom
Modern Mami
The Snyder Five
The Ohana Mama
Whiskey in my Sippy Cup
Xiaolin Mama
Adventures in Babywearing
Attack of the Redneck Mommy
Rock On Mommies
Little Tech Girl
Posted August 17th, 2010 by admin and filed in Uncategorized