Chicago’s next big blogger event takes place in just a few weeks. The Social Media Masters’ Summit will kick off with brand/blogger speed dating event and VIP cocktail party on August 23. For the speed dating portion, brands looking to connect with bloggers will be matched with a hand-picked selection Likewise, bloggers will be matched with representatives from major brands that would be a good fit with for their stated interests and needs.
The Summit proper will take place on August 24th. MomImpact’s Kim Moldofsky will be speaking alongside Esther Crawford*, Danielle Smith, and Miss Lori* on a panel moderated by Weber Shandwick’s Senior VP of Digital and Social, Adam Keats. The panelists will be sharing experiences and actionable tips about how bloggers and brands can work together.
In addition to great bloggers, there’s a top-notch group of corporate social media and marketing pros on the agenda, too- GM’s Christopher Barger and Chicago’s own Liz Strauss to name a few. Read more about the sessions.
Chicago bloggers are fortunate that the city has hosted the BlogHer conference two times, but in 2010 it was held in New York City. A handful of Chicago bloggers who opted to stay back in the Second City during BlogHer10 decided to hold a meet-up of their out here in town. Chicago social media mavens Hope Bertram, Sara Fisher, and Kim Moldofsky organized an evening of networking, conversation and fun at Theory Chicago.
The group of nearly two dozen women was treated to a private screening of Melissa Pierce’s film, Life in Perpetual Beta, a crowd-sourced documentary that explores the ways technology is changing our culture. Melissa, a mom of three who created the most of the film while her young ones napped, celebrated her birthday with the group. Chicago singer and newbie blogger, Jan James, wowed the women with her soulful rendition of “Happy birthday.”
Inspired by the Tutus for Tanner 5K at BlogHer, attendees posed wearing the (now) official Chicago tutu in exchange for a small donation to the cause. Nicole of Help! Mama Remote called the get-together “a night of fun, laughter, hope, and inspiration,” that left her wondering how a few hours together with people she’d never met before could be so impactful.
There was little in the way of swag, no dance floor, and the party was over by 10:00, but there were many cards exchanged, lots of laughs shared, and several friendships forged during the event.
On July 28, Yahoo released a groundbreaking marketing study regarding women online. The study explored the personal needs women are trying to fulfill via their time online and the channels they use to meet those needs.
In short, the study indicates that many types of women (old, young, married, single, moms, non-mothers) have surprisingly similar needs and they meet these needs through various online channels. Examples of different channels include blogs, online communities, lifestyle sites and social networking sites.
All channels are not created equal. In one analysis of the results provide by Yahoo, they note that an online community is the metaphorical equivalent of a book group, while instant messaging is more like a coffee break. Makes sense, doesn’t it?
By understanding the needs that get met through different channels and the types of information that are shared out and received on them, marketers can better tailor messages to fit those spaces, rather merely create a broad campaign and insert the same ad across a variety of channels.
MomImpact’s Kim Moldofsky was part of an expert panel that talked through the some of the implications of this study at a recent Chicago Connectonomics event. The morning at Ivy Studios kicked off with an overview of the study by Yahoo’s Dr. Radha Subramanyam. Panel moderator, Yahoo! Shine editor-in-chief, Brandon Holley, kept the conversation flowing with Kim, Edelman Digital’s Danielle Wiley, Sara Lee’s Philippe Schaillee, and Erik Logan from Harpo Studios.
The hot event swag was a Connectonomics: Women’s Edition booklet (pictured) that you’ll want to get your into your hands. But if that’s not possible, check out the Yahoo! Advertising Blog to download the next best thing.
BlogHer is a fabulous conference. I’ve learned a lot and had a great time during the three years I attended, but this year I’m focusing on smaller conferences. (Note to self: I have a ticket to give away to The TypeAMom Conference next month.) I’m sure the women will have a blast in NYC this year, but that doesn’t mean us homebodies can’t have a good time, too. I’m working with a few of Chicago’s leading social media ladies to put together a little something-something. Sign up below if you’d like to hear more as the plans come together.
Able who? Skeevy what? MomImpact president Kim Moldofsky was impressed when she met the Minneapolis-based folks of Aunt Else’s Aebleskiver at the Housewares Show. Chad and his team impressed her with their passion for their small business which makes a mix and sells special cast iron pans used for making this Danish pastry.
Kim was intrigued. She knew she’d be passing through Minneapolis in June and that there was a wonderful group of bloggers there to meet, so….
Thanks to Aunt Else, Local D’Lish, Jennifer of Unplanned Cooking, Liz of Kitchen Pantry Scientist and the Blog Pantry ladies, we’re having a make-your-own aebleskiver party. Kim will also be talking to the group about brand-blogger relations.
Even if you’re not from Minneapolis, you have a chance to join in. Watch for #MNBlogPantry on Twitter the night of June 10, from 7-9 CST. And want to try you hand at aebleskiver?
This giveaway is now closed. Congratulations @MommyNeedsTherapy!
Do you feel like your to-do list is longer than you can manage in one day? Are you struggling to balance the needs of your family and Twitter your work?
Laura Vanderkam, journalist and mom of two young boys, says you and I have more time than we realize and she’s out to prove it with her hot-off-the press book, 168 Hours: You have more time than you think (Portfolio, May 2010).
Laura is smart, insightful, provocative and… she’s leading a free webinar for MomImpact members and friends on June 4 from 1-2 EST!
The webinar, 168 Hours: Finding Time For Your Business, Family and Twitter Self, covers time management for busy moms, particularly those who work at home. How can you manage competing priorities to boost your career while preserving downtime too?
In this webinar, you’ll learn:
* How to identify your “core competencies” — what you do best and others can’t do nearly as well.
* How to create a flexible schedule that works for you
* How to get your work done and have time for fun
We’ll also be giving away a two copies of the book to participants!
Register at https://www1.gotomeeting.com/register/155885273
Some of our favorite peeps are coming to town!
Join Blogalicious and MomImpact for a fun and fabulous get-together on Sunday, June 13 from 3:30 – 5:30. Click for details and registration.
The Blogalicious Conference will take place October 8-10, 2010 in Miami, Florida. Last year’s conference was fun and informative, and this year’s even will be even better.
Last week, MomImpact worked with Kenmore to host an event at the Kenmore Live Studio in Chicago.
We were pleased to assist with Kenmore’s first momblogger event and even more pleased that the party was a big hit. Among the highlights of the evening was the chance to hang with Kristen Chase of Motherhood Uncensored, AKA The Mominatrix, while sipping Mominatrix signature cocktails.
Here’s Melisa’s recap of the Kenmore event. Check out Miss Lori’s photo story, “The sexy side of Kenmore” and learn who walked away with the big prize of the night. Technically, she did not walk away with the prize, it will be shipped to her house; it’s a really big prize!
Check out this video of the event, produced by the Kenmore folks.
Familiarization (fam) trips are old hat for the travel industry and blogger fam trips are becoming more common, but a fam trip for mombloggers to rural destination was unheard of until last weekend.
Last weekend, in conjunction with the Galen/Jo Daviess Convention and Visitors Bureau, Sotaventure and MomImpact, a group of eight moms (including MomImpact’s Kim Moldofsky) got a taste of family-friendly Galena, Illinois and the surrounding area. And speaking of tastes, the group also enjoyed some might fine Illinois wines courtesy of Galena Cellars.
Our thanks to the many partners that joined Dorian Dickinson, Celestino Ruffini, Mike Scholz, and the CVB for this ground-breaking effort:
Ulyssses S. Grant Home State Historic Site, The Old Blacksmith Shop and the Galena History Museum provided fascinating glimpses into the past
Cannova’s (delightful lunch; start with the bruschetta)
Fried Green Tomatoes (delicious dinner; end with tiramisu)
Roth Weaver and Brad Davis shared their beautifully restored Seal House
Eagle Ridge Resort provided deluxe vacation homes for the night
Galena On The Fly took bloggers to lofty heights with a lovely sunrise hot air balloon flight
Galena Log Cabin Getaway & Adventure Creek Alpaca Farm introduced the group to alpacas
Chestnut Mountain Resort tempted bloggers to return to take the alpine slide in the summer and ski lessons in the winter
The Mombloggers gave the CVB members a great lesson on social media as they Tweeted, blogged, FourSquared and Twitpic’d their way through the weekend. Additional content has since been posted by this enthusiastic group on Whrrl, Posterous, Flickr and YouTube.
Participating bloggers (check back for updated links):
The event even attracted attention to ShePosts, the Mashable of Mom Blogs.
After covering this drool-worthy event as a blogger for years, Kim Moldofsky is pleased to announce that she will be speaking at the 2010 Sweets and Snacks Expo.
Kim sees this as one small step for a mom and one giant leap for mombloggers. She was impressed that she was asked to take part because of her mom’s eye view. As we say here, “Mom’s opinion matters.” It’s great to see an important industry association recognize this at their national gathering.
Stayed tuned because we’ll be posting a survey asking other social media moms to share their thoughts about sweets and snacks and, of course, we’ll host a candy and snack giveaway, too. Check back on the site or look for details in the next edition of MomImpact Memos.