After covering this drool-worthy event as a blogger for years, Kim Moldofsky is pleased to announce that she will be speaking at the 2010 Sweets and Snacks Expo.
Kim sees this as one small step for a mom and one giant leap for mombloggers. She was impressed that she was asked to take part because of her mom’s eye view. As we say here, “Mom’s opinion matters.” It’s great to see an important industry association recognize this at their national gathering.
Stayed tuned because we’ll be posting a survey asking other social media moms to share their thoughts about sweets and snacks and, of course, we’ll host a candy and snack giveaway, too. Check back on the site or look for details in the next edition of MomImpact Memos.
Welcome to MomImpact! Please pardon the dust as we settle into these new digs. Even though the name and the space are brand-spankin’ new, the concept is not. I’ve been connecting people with resources for decades. Since 2008, I’ve been introducing bloggers and brands to each other through my company, Positive Impact, Inc.
MomImpact! is an exciting new extension of the business. I’m looking forward to making this a bigger and better year, but I hesitate to define what that means just yet. In February, I’m scheduled to attend:
I dare say I plan to walk away with a few new ideas. For now, I offer you a summary of my posts on marketing to moms from my personal blog, Hormone-colored Days. These are among my most widely-read (commented, Tweeted and Stumbled) pieces. As with many blogs, some of the best nuggets of wisdom can be found in the comments, so be sure to read those, too.
If you’re a mom who’s active online, sign up to be one of MomImpact’s Moms Who Matter. If you’re not a mom, but want to hear about all the good things ahead, drop me an email at kim(at)momimpact(dot)com and I’ll add you to MomImpact’s mailing list.
When Brand Advocates Become Unpaid Saleswomen and then Call it Quits. The title says it all, and my post provides a good overview, but don’t leave the post without reading the comments.
The Year in Preview. In which I dust off my crystal ball share my thoughts on what to expect in 2010.
In Defense of Twitter Parties I believe it was Jan Brady who taught us that it’s a woman’s prerogative to change her mind. My evolving view of Twitter parties.
What a Momblogger Wants One mom spells it out.
Kim’s Commandments O’ Swag How can brands ensure the best match between swag and attendees?
Social Media Moms for Hire On hiring a virtual tour guide to help you navigate the momosphere.
Panties in a Bunch over Pasties Are tech conferences still a Guy Thing?
More Mommybloggers in the News After a local news crew plays a momblogger for a fool, I’m grateful they never followed through on their stated intent to interview me. Read the post to learn why.
In Which I Become One of Those Moms A reminder that bloggersare pro-choice and that women bloggers don’t always have daughters.
Brands That Got it Right at BlogHer09 There’s been a lot of post-BlogHer09 buzz about outrageous swag and rampant commercialism, check out who got it right at this key women’s blogging conference.
Mommybloggers in the News Is there more to being a top blogger than posting reviews and giveaways? Is a PR Blackout necessary?
Understanding Mom Bloggers Thoughts to help you understand and work with mombloggers rather than market to them.
Influence and the Nielsen Power 50 Moms As always, reader comments make this musing on moms of influence even better.
Inviting Diversity, Part I Because white moms aren’t the only ones who buy your products.
What You Say Can Be Used Against You in a Court of Law Proposed FTC laws and what they might mean for bloggers.
Announcing My BlogHer Sponsor Pros and cons of sponsorship.
Peter Shankman is from Mars and MommyBloggers are from Venus Thoughts on the Mom-Borg Collective.
No Child Left Behind When you reach out to mommybloggers, you make a lasting impression on their children.
Avoiding Mistakes Social Media Mistakes with Moms Self-explanatory.
Moms, Show us your Stats! Some of us are a little slow to reveal. Does size matter, anyway?
How to Host a Successful Twitter Party Ever get annoyed by all those hashtags? Me, too.
Marketing Mavens Miss the Point My take on an overused term.
Why Hire a Marketing Technopologist When You can Hire a Social Media Mom? The title says it all. Read how a social media mom can be a boon to your marketing efforts.
Two Great Parties in One Week The benefits of hiring a mom blogger or social media mom.
MommyBloggers are Pro-Choice Click to learn why.
My Panties are in a Bunch over Walmart Yawn. I’m always getting my panties in a bunch over America’s largest retailer.
Avoiding Sticky Situations When a peanut butter brand reached out to me and asked me not to share.
PR Pros vs. PR Hacks What’s the difference?
My first blog review, October 2006 I’ve come a long way, baby.