MomImpact in Minnesota: AEbleskiver!

Able who? Skeevy what? MomImpact president Kim Moldofsky was impressed when she met the Minneapolis-based folks of Aunt Else’s Aebleskiver at the Housewares Show. Chad and his team impressed her with their passion for their small business which makes a mix and sells special cast iron pans used for making this Danish pastry.

Kim was intrigued. She knew she’d be passing through Minneapolis in June and that there was a wonderful group of bloggers there to meet, so….

Thanks to Aunt Else, Local D’Lish, Jennifer of Unplanned Cooking, Liz of Kitchen Pantry Scientist and the Blog Pantry ladies, we’re having a make-your-own aebleskiver party. Kim will also be talking to the group about brand-blogger relations.

Even if you’re not from Minneapolis, you have a chance to join in. Watch for #MNBlogPantry on Twitter the night of June 10, from 7-9 CST. And want to try you hand at aebleskiver?

Enter to win your own cast iron pan and Aunt Else’s mix, based on a 100-year-old recipe.

Aunt Else’s cast-iron Aebleskiver pan

This giveaway is now closed. Congratulations @MommyNeedsTherapy!

Posted June 9th, 2010 by admin and filed in Uncategorized

Galena Mom Bloggers Make a Splash East of the Mississippi

mombloggers in Galena, IL

#GalenaMoms

Familiarization (fam) trips are old hat for the travel industry and blogger fam trips are becoming more common, but a fam trip for mombloggers to rural destination was unheard of until last weekend.

Last weekend, in conjunction with the Galen/Jo Daviess Convention and Visitors Bureau, Sotaventure and MomImpact, a group of eight moms (including MomImpact’s Kim Moldofsky) got a taste of family-friendly Galena, Illinois and the surrounding area. And speaking of tastes, the group also enjoyed some might fine Illinois wines courtesy of Galena Cellars.

Our thanks to the many partners that joined Dorian Dickinson, Celestino Ruffini, Mike Scholz, and the CVB for this ground-breaking effort:

Ulyssses S. Grant Home State Historic Site, The Old Blacksmith Shop and the Galena History Museum provided fascinating glimpses into the past

Cannova’s (delightful lunch; start with the bruschetta)

Fried Green Tomatoes (delicious dinner; end with tiramisu)

Roth Weaver and Brad Davis shared their beautifully restored Seal House

Eagle Ridge Resort provided deluxe vacation homes for the night

Galena On The Fly took bloggers to lofty heights with a lovely sunrise hot air balloon flight

Galena Log Cabin Getaway & Adventure Creek Alpaca Farm introduced the group to alpacas

Chestnut Mountain Resort tempted bloggers to return to take the alpine slide in the summer and ski lessons in the winter

The Mombloggers gave the CVB members a great lesson on social media as they Tweeted, blogged, FourSquared and Twitpic’d their way through the weekend. Additional content has since been posted by this enthusiastic group on Whrrl, Posterous, Flickr and YouTube.

Participating bloggers (check back for updated links):

Barb

Brandie

Kim

Kris

Lisa

Michelle

Tracey

Val

The event even attracted attention to ShePosts, the Mashable of Mom Blogs.

Galena Mom Blogger Trip #GalenaMoms

Taking mom blogger outreach to new heights in Galena, IL

Posted April 25th, 2010 by admin and filed in Uncategorized

MomImpact’s Kim Moldofsky Speaking at the Sweets and Snack Expo

After covering this drool-worthy event as a blogger for years, Kim Moldofsky is pleased to announce that she will be speaking at the 2010 Sweets and Snacks Expo.

Kim sees this as one small step for a mom and one giant leap for mombloggers. She was impressed that she was asked to take part because of her mom’s eye view. As we say here, “Mom’s opinion matters.” It’s great to see an important industry association recognize this at their national gathering.

Stayed tuned because we’ll be posting a survey asking other social media moms to share their thoughts about sweets and snacks and, of course, we’ll host a candy and snack giveaway, too. Check back on the site or look for details in the next edition of MomImpact Memos.

Kim Moldofsky is speaking at the Sweets and Snacks Expo

Marketing to Moms, Marketing with Moms

Welcome to MomImpact! Please pardon the dust as we settle into these new digs. Even though the name and the space are brand-spankin’ new, the concept is not. I’ve been connecting people with resources for decades. Since 2008, I’ve been introducing bloggers and brands to each other through my company, Positive Impact, Inc.

MomImpact! is an exciting new extension of the business. I’m looking forward to making this a bigger and better year, but I hesitate to define what that means just yet. In February, I’m scheduled to attend:

Blissdom Conference ~ Nashville ~ February 4-6 2010 I'm Attending The Mom 2.0 Summit

I dare say I plan to walk away with a few new ideas. For now, I offer you a summary of my posts on marketing to moms from my personal blog, Hormone-colored Days. These are among my most widely-read (commented, Tweeted and Stumbled) pieces. As with many blogs, some of the best nuggets of wisdom can be found in the comments, so be sure to read those, too.

If you’re a mom who’s active online, sign up to be one of MomImpact’s Moms Who Matter. If you’re not a mom, but want to hear about all the good things ahead, drop me an email at kim(at)momimpact(dot)com and I’ll add you to MomImpact’s mailing list.

Cheers,

Kim Moldofsky

When Brand Advocates Become Unpaid Saleswomen and then Call it Quits. The title says it all, and my post provides a good overview, but don’t leave the post without reading the comments.

The Year in Preview. In which I dust off my crystal ball share my thoughts on what to expect in 2010.

In Defense of Twitter Parties I believe it was Jan Brady who taught us that it’s a woman’s prerogative to change her mind. My evolving view of Twitter parties.

What a Momblogger Wants One mom spells it out.

Kim’s Commandments O’ Swag How can brands ensure the best match between swag and attendees?

Social Media Moms for Hire On hiring a virtual tour guide to help you navigate the momosphere.

Panties in a Bunch over Pasties Are tech conferences still a Guy Thing?

More Mommybloggers in the News
After a local news crew plays a momblogger for a fool, I’m grateful they never followed through on their stated intent to interview me. Read the post to learn why.

In Which I Become One of Those Moms A reminder that bloggersare pro-choice and that women bloggers don’t always have daughters.

Brands That Got it Right at BlogHer09 There’s been a lot of post-BlogHer09 buzz about outrageous swag and rampant commercialism, check out who got it right at this key women’s blogging conference.

Mommybloggers in the News Is there more to being a top blogger than posting reviews and giveaways? Is a PR Blackout necessary?

Understanding Mom Bloggers Thoughts to help you understand and work with mombloggers rather than market to them.

Influence and the Nielsen Power 50 Moms As always, reader comments make this musing on moms of influence even better.

Inviting Diversity, Part I
Because white moms aren’t the only ones who buy your products.

What You Say Can Be Used Against You in a Court of Law Proposed FTC laws and what they might mean for bloggers.

Announcing My BlogHer Sponsor
Pros and cons of sponsorship.

Peter Shankman is from Mars and MommyBloggers are from Venus
Thoughts on the Mom-Borg Collective.

No Child Left Behind
When you reach out to mommybloggers, you make a lasting impression on their children.

Avoiding Mistakes Social Media Mistakes with Moms
Self-explanatory.

Moms, Show us your Stats!
Some of us are a little slow to reveal. Does size matter, anyway?

How to Host a Successful Twitter Party
Ever get annoyed by all those hashtags? Me, too.

Marketing Mavens Miss the Point
My take on an overused term.

Why Hire a Marketing Technopologist When You can Hire a Social Media Mom?
The title says it all. Read how a social media mom can be a boon to your marketing efforts.

Two Great Parties in One Week
The benefits of hiring a mom blogger or social media mom.

MommyBloggers are Pro-Choice
Click to learn why.

My Panties are in a Bunch over Walmart
Yawn. I’m always getting my panties in a bunch over America’s largest retailer.

Avoiding Sticky Situations
When a peanut butter brand reached out to me and asked me not to share.

PR Pros vs. PR Hacks
What’s the difference?

My first blog review, October 2006 I’ve come a long way, baby.